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Marketing Manager, Marketing Director, Deputy Director

Marketing Manager, Marketing Director, Deputy Director

Work Experience

From 12/07: Independent Marketing and Communications Professional
Marketing en Communicatie Advies

07/91-11/07:
Vaillant BV, Amsterdam en Vaillant Group Netherlands, Amsterdam and Helmond
Facts and figures
• Internationally successful group that focuses on heating, ventilation and air-conditioning
• Family-owned since its founding in 1874, headquarters in Germany
• Eight brands with Vaillant as the most familiar brand on the market
• Turnover €2 billion
• Number of employees 10.000
• Production locations in six European countries and in China
• Distribution through 20 subsidiary companies in Europe and in Asia and through agents in 80 countries throughout the world
• Brands in the Netherlands: Vaillant en AWB
• Dutch subsidiary companies: Vaillant BV en AWB cv-ketels BV.
• Main focus: sales, marketing and service with 90 and 40 employees
• Distribution through wholesale and retail

07/00-11/07: Marketing Manager/Deputy Director
Additionally:
04/07-11/07 Marketing Director Vaillant Group Netherlands
Responsible for the AWB brand marketing team (4 FTE), with emphasis on optimizing the product portfolio, external communications activities and E-commerce
01/97-06/00: Head of Market Support
07/91-12/96: Marketing Manager
Areas of responsibility (2007)
Marketing and communications (internal and external), strategic marketing management, product management, consumer service, CRM, marketing research
Span of control (2007): four teams with 14 FTE
Projects, responsibilities and achievements
• In charge of various strategically important product developments and product launches. Means used by B2B product launches: direct mail, events, fairs, print, sales promotion, POS, brochures. Result: substantial increase in market share and turnover
• Responsible for the change from a B2B to as well a B2C focus within the company, both externally and internally (a new department, Consumer Service, was established as a result)
• Accountable for the development of different consumer cross channel campaigns (TV, radio, print, outdoor, online, fairs, sweepstake, dealer support material) which doubled prompted brand awareness
• Active in various international teams working on company-wide marketing or communications projects (corporate campaign 2006/2007, international booth for tradefairs 2006, corporate and local websites 2007, communication strategy China, planning and reporting system for marcom budgets)
• Developed a loyalty program for dealers which ran for several years
• Development of a dealer program for offering a broad range of additional services to dealers. Result: substantial increase in customer loyalty
• Responsible for the diversification of the product range and the introduction of various services and organisational processes
• Accountable for setting up a company-wide KPI scorecard for the most strategically critical processes within the organisation
• Accountable for defining and implementing the CRM strategy, and involved in the introduction of the CRM software. First focus: the use and acceptance of the system by the whole organisation. Second focus: using the market research findings to direct the activities and increase the effectiveness of the sales force
• From 04/04-11/07: Project leader CRM (Vaillant Group, Remscheid Germany), responsible for:
• Introduction of the CRM policy in 19 European countries across eight brands. Achieved by carrying out assessments every second year, analysing the results and defining the key areas of focus and actions required in each country
• Initiating the next steps for the further development of the project and the CRM policy for the Vaillant Group

• Marketing Executive Benelux, Applied Chemicals Nederland B.V., Alphen a/d Rijn (12/87- 06/91) industrial cleaning and maintenance products
• Marketing Assistant, Alpha Cosmetics/Becadis B.V., Nieuw Vennep (12/85-11/87)
cosmetics brands Revlon, Parfums Balmain


Education

09/99-10/02 Executive MBA program
BSN Nederland
• Master of Business Administration, with distinction (cum laude)

04/89 NIMA-B

10/86 NIMA-A

1978-1982 Bachelor of Arts in Arabic
State University of New York, Binghamton, USA
• Cum Laude: Phi Beta Kappa
• Honours: Excellence in Arabic Award

1972-1978 VWO (Atheneum A)
RSG-Gorinchem

• Media training, van Hulzen Public Relations (2007)
• Master of Marketing, Euroforum (2007)
• General Management Program, BSN Nederland (1999)
• Total Quality Management, Vaillant, In company training (1998)
• Marketing Manager, ISW (1987-1988)
• Marketing Assistant, ISW (1985-1986)
• Intensive Arabic course, University of Jordan, Amman, Jordan (1981)


Languages

Dutch, English, German

Other

A hands-on go-getter with an eye for people and detail, who works according to plan and who is focused on achieving the right results. Always looking for new and exciting challenges, especially in a new field, so my skills and experience are used to maximum effect.

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