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Interim manager / Directie / Marketing & sales

Interim manager / Directie / Marketing & sales

Work Experience


THOMAS COOK BELGIUM (since March 2008) – via Essensys

Marketing & communications director, member of the board
Major objectives:
o Start up of the marketing & communication department (organisation, casting, processes, partnerships, PMO, …)
o Select optimal marketing partners (advertising agencies, co-branding, ..)
Development and implementation of the brand and marketing strategy for the 3 main brands (Thomas Cook, Neckermann & Pegase) and co-branding initiatives (Jimgetaway, Minibreaks by Neckermann,..). Responsible for content management, CRM, innovation and concept management, design management, market intelligence, PR, internal communication & company values.
Managing the marketing & communication department (7 direct reports, 50 indirect)

• SABENA TECHNICS (December 2007-February 2008) – via HRBuilders

Management consultant / project manager
Development and coordination of a performance oriented (change) management project for executive and key management of all business units (Marketing & sales, Headquarters, Airframe maintenance, avionics repair & overhaul)

• ESSENSYS (November 2007 – June 2008)

Marketing advisor
Development and implementation of marketing & communication strategy 2008
Major objective: increasing brand awareness

• USG People International (February-November 2007)

Marketing advisor – corporate marketing projects
International coordination, positioning & implementation of multibrand strategy (Start People, Unique, USG HR Forces, USG Financial Forces, USG Legal Forces,…)
Project manager HR – Employer branding (diversity project, development of self-profiling tool in attitudes at work,…)





Creyf's - Start People België (October 2006 - January 2007)

Marketing Director ad interim
Main objective: manage the marketing department, develop marketing plan, implement new brand (Start People)

Buchmann Optical Holding (April ¡V July 2006)

International Marketing Manager
Main objective: develop and coordinate the international group marketing strategy & manage the Belgian marketing activities, including management, development and coordination of
- the group marketing budget
- the corporate and brand identity (in cooperation with a Germany based communication agency)
- (a blueprint for) the group internet presence
- international marketing activities (international trade shows, marketing documents,¡K)
- customer and prospect segmentation and approach
- all external communication for the group, including press contacts
Indirect management (international) of approx. 15 people.


SELOR (2006)

Freelance member of the selection committee for management functions in the public sector.

PROMEDIA (1991-2005)

Marketing Director (February 2003-June 2005)

Main objective: develop the marketing strategy and manage all marketing activities
Responsible for:
„X Marketing strategy, brand & product management
„X Market & business intelligence
„X New business development, innovation
„X Communication, press contacts and channel marketing
„X Marketing team of approx. 25 people, cross-functional team of approx. 30 people
And as a member of the senior management team, for:
„X Development of the mid-term and short-term business plan
„X Definition of the sales approach and follow-up of the sales results
„X Contributing to the HR policy
„X Development and implementation of a portfolio management system
„X Optimisation of the operations and IT processes
„X Company financial results and P&L
I reported to the Managing Director and as a member of the senior management team, I had very regular contacts with the head office (World Directories), the management of the other countries and the board (ITT, VNU).

Manager Sales Planning and Strategy (February 2001 ¡V January 2003)

Main objective: improve the efficiency and effectiveness of the sales planning department (approx. 15 people)
Responsible for:
„X All sales reporting (towards sales, management and VNU WD) and sales analyses
„X Sales planning and budget, including canvass preparation (sales documents, ¡K)
„X Channel realignment-project in close cooperation with McKinsey team

Project leader Sales (January 2000 ¡V January 2001)

Main objective was to investigate several segmentation models in order to increase sales efficiency.
Responsible for:
„X A new sales segmentation approach
„X Development of a new sales compensation system
„X Review of sales analysis
Member of the EFQM project team.

Manager Business Development (October 1998 ¡V December 1999)

Main objective was to develop and implement several new strategic products, such as Yellow Pages on the Internet, Local Directories, ¡¥Gouden Gids in de Streekkrant¡¦, etc. following the ISO 9001 standard.

Marketing Operations Manager (January 1996 ¡V September 1998)

Main objective: improve the operational efficiency and effectiveness of the marketing department (20 people), taking into account the (new) competitive environment.

Project leader Marketing (November 1991 ¡V December 1995)

Leading projects concerning core business development as well as projects concerning the development of new products (e.g. Blue Pages, Tourist Golden Pages, CD-Rom,¡K)


Education

ACADEMICAL BACKGROUND

Master Interim Management - Vlerick Business School


University degree (Master) in applied economics, cum laude, major in transport economy
UFSIA, Antwerp (1988 ¡V 1991)


QUALIFICATIONS

Seminars, trainings and workshops attained

Presentation skills UFSIA, 1991

Project Management Vlerick School of Management, 1996

Change Management Vlerick School of Management, 1996

¡¥Performance through people¡¦ Ashridge Business School (Great Britain),
one week seminar, June 1997

¡¥Financial Management and strategic decision making¡¦
Stichting Marketing (4 days), 1998

¡¥Finance for Non-financial Managers¡¦
VNU, September 1999

Sales segmentation and Marketing
The Berry Company, Dayton (OH), USA
2-weeks seminar, November 2000

OMEGA and predictive modelling
CAP GEMINI, July 2000

Press & Media Contacts Paul D¡¦hoore, April 2003

Seminars, trainings and workshops attained (continued)

European Leadership Program ¡V VNU
Ashridge Business School (GB), September/November 2003

Advanced Marketing Communication
Stichting Marketing, February/June 2004

Negotiation skills November 2004

Media training Creative Strategies ( lead: Leo Stoops), May 2005

R&D process management Briot International (Buchmann Optical Holding), June 2006


Skills

PERSONAL MANAGEMENT STYLE ¡V key aspects:

• strong analytical skills, learning quickly,
• using sound judgement, considering alternative solutions,
• proven results in establishing plans as well as in managing execution, including definition and follow-up of KPI¡¦s and financials
• always fostering open communication, transparency and clear objectives,
• experienced people manager, belief in empowerment
• good time management is a ¡¥must¡¦, project management is essential
• extremely stress resistant, excellent communicator
• continuously open for personal development and new challenges


Languages

Linguistic skills
Dutch perfect, both in writing and speaking (Mother tongue)
English very good, both in writing and speaking
French good, both in writing and speaking
German good, both in writing and speaking


Other

Computer skills: familiar with
„X Microsoft Office Pro (Word, Excell, Powerpoint, Access, ¡K)
„X Internet, e-mail, WAP, I-mode, FTP, SMS, MMS, voice applications, ¡K
„X Predictive modelling software (OMEGA)
„X Business Objects and other similar reporting and query software
„X Portfolio and project management software


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