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Marketing Manager

Marketing Manager

Work Experience

Sept 2000 – Mar 2002: Marketing Manager (Account) - Nortel
Reporting to VP Marketing EMEA, consolidating companies position in emerging markets and later responsible for re-organising marketing through the channel partners across EMEA
(The later role at Nortel)
· Tasked to develop ‘Principal Partners’ marketing activities including KPN, Siemens, IBM, Azlan, Computacentre and key distributors relationships.
· Responsible for all channel newsletters /comm’s including web marketing across EMEA.
· Implementation of regional Partner Forums across EMEA to launch new Nortel strategy and positioning in Enterprise sector. Over 400 Partners attended. Included organizing presenters, presentations, logistics and driving support functions (comm’s etc)
· Development of Sales web portal (Sales and Marketing tools) for channel sales Managers.
· Development and introduction of Channel Solution/ Product guide for Business partners
· Maintenance and development of Partner web site and associated tools.
· Development of marketing programmes (Marketing In a Box / CD and comm’s) to support Voice over IP (BCM and Meridian) and re-launch of Data products (e.g. Passport 8600).
· Successfully drove PR strategy in channel for Nortel (white paper, key interviews etc)
· Supported launch of new Partner Programme (Oct 2001) tied in with new channel strategy.

· 2 weekly team meetings helped drive marketing for Channel across EMEA with about 30 dial in marketing primes. Key member of Channel strategy team and calls to key Sales Managers.

International (Emerging) Markets (First role at Nortel):

· Worked closely with country managers and VP International Markets as well as government relations on Marketing comm’s plans and activation.
· Defined annual budgets with regional primes based on specific account activities by country.
· Defining Advertising and PR strategy based on business opportunities across International Markets working with corporate PR and advertising team as well as regional agencies.
· Preparation of EMEA PowerPoint presentations for President to deliver at various events.
· Developed and implemented various major events e.g. Mini Expo in Turkey for Turk Telecom and leading (Alternate Operators), Egypt country launch incl. government, customers , press.
· Organised regional exhibitions and shows such as Intertelcom (Poland), Telecom Egypt together with all supporting communications as well as account specific, solution seminars.
· Co-marketing: Communication and implementation of Customer/partner access to personalized Nortel web environment. Development of Community Pages (e.g.Vodafone) and access to Service Partner Initiative web Site (e.g. UTA and Datacom). Development of techno lunches/ seminars for Vodafone and major Advertising campaign for ‘Go-mobile’ (Malta)
· Unified databases and merged with external to enhance targeted D. M campaigns.
· Two weekly newsletter updating accounts and territories on Int Markets activities.
· Development of country Internet pages for Nortel in Austria, Poland, Egypt and Saudi.
· Developed Intranet Portal (Sales tools and communication) for International Markets.
· Organised Sales Conference for Int. markets at Monte Carlo including Presentations.
· Defined training requirements for sales in conjunction with Sales Force Effectiveness team.

June 1999 – Sept 2000: UK Marketing Manager – Cabletron

Directed and lead a team of 6 in all aspects of ensuring that UK Marketing Plan and partner co-marketing plans were in line with business objectives for this leading US multi national corporation in the UK
· Substantially raised the profile of the brand in the targeted press (Channel, Corporate and End User) through high profile sponsorship campaigns, targeted advertising/ editorial and focussed PR campaigns through agencies
· Promotion of Accreditation and joint Marketing programmes in the channel for key Partners.
· Pioneer in re-engineering company strategy/ solutions focus change to vertical markets focus.
· Helped nurture and develop channel, Service Provider and end User base (Top corporate) through successful implementation of leading industry events (Networks Telecom, ISP show) and Times top 100 event at Café Royal.
· Developed comprehensive lead generation programme and closed loop reporting to build Sales leads tied in with Product and Service launches and initiatives.

Aug 1997- Feb 1999: European Marketing Mgr - ALPS Electric ($3bn Jap. Corp)

Responsible for Europe wide Marketing of Corporation’s new range of ‘Computer Peripherals’ including printers to Electrical multiples, directing a team 3 working closely with Sales and General Management.
· Major listings achieved on back of presentations to targeted accounts, together with ‘in-store’ merchandising/ product demonstrations e.g. FNAC (France) and Jessops in U.K.
· Appointed and Directed 3 P.R agencies. Also Ad agency. Ran ad. Campaigns in 3 countries.
· Successfully launched new product range with support activities.
· Defined the brand and substantiated consumers views through research.
· Created new Communications platform for relaunch of sales materials, web and in store demonstration aids/ Point of Sale. Including redefined product positioning, key consumer benefits and platform for N.P.D.


Nov 1994 - Sep 1996: UK Marketing Manager -Addis Housewares Ltd.

Marketing Manager for No.1 Housewares brand in UK, supplying the Grocery Superstores (ASDA, Tesco etc), D.I.Y. Superstores plus Independent sector.
· First ever National press coverage (The Guardian) and dominated trade press e.g. Retailer of The Year sponsorship and DIY Superstore Manager of the Year, plus heavy advertising program in bleow the line campaigns .
· Used Consumer Research, ‘Interbrand’ etc to help define the brand and direction as well as to estimate goodwill on balance sheet. Led to brand vision film, vox pops work and consequently Consumer campaign creatives together with Media plan. (Grey Advertising).
· Developed UK Marketing plan with Product Managers to grow turnover and Margin in highly pressurized environment with full through the line marketing. (Full P+L responsibility)
· Undertook Consumer Research (Usage and attitude study, Focus groups) to evaluate product and New Product Development
· Successfully maintained substantial high profile promotional campaigns in Independents and National Accounts, directing agencies and working with third parties (e.g. Lego, Proctor and Gamble) in achieving excellent sales figures and listings, providing coverage in press.
· Drove customer relationship management with major accounts through Retailer Panel Meetings, Trade sponsorship campaigns and Award dinners.
· Presented to board on threat from Own Label. Category plans with major retailers.
· Implemented major merchandising/ POS initiatives in major Grocery and D.I.Y. chains.
· Successful launch of new food saver range across Grocery and Independents.

Jan ’91 to Nov ’94: Product Manager - Toshiba UK Ltd
3 successful roles – covering Audio, then VCR’s and final year Satellite
Audio
Successfully launched final Audio range to journalists. Won Best Personal CD Player’ at What Hi
Fi awards dinner. Maximised T/O and margin of final stock.
Video
Most successful product Manager in Toshiba history
· Doubled VCR share from 3.3 % to 6.6% in very competitive market. Range was No.1 in UK (13 when I joined!). Toshiba VCR sales up 26% Year on Year (GFK Lectrac = Market data).
· Achieved record budgeted procurement targets set with factories globally.
· Directed all N.P.D.culminating in top accolade - ‘Best VCR’s in UK’ (What Video).
· Final VCR range launched with £1m support campaign. Achieved largest ever listings and all first 3 months stock sold out.
· Responsible for all literature, Sales briefings, customer meetings etc.
Satellite
Presented business plan to Tokyo ands subsequently sourced and launched Toshiba’s first (OEM) Satellite Receiver in the UK (badged from Pace), handling all technical compliance queries, legal matters and contracts.
Additionally
· Directed/ executed several large Promotional campaigns e.g. £1 million Virgin Atlantic - achieved peak season budgeted results for all Product Groups and achieved massive publicity with a synergistic brand in terms of Consumer profile.
· Successful implementation of National TV campaign with marketing team including review/evaluation

OTHER EXPERIENCE JAN 1986 – DEC 1990

Product Manager: Charles Letts (Publishing company) – first real Product Manager role
Market Analyst: Pilkingtons (Triplex Safety Glass) -Automotive safety Glass
Graduate trainee: Argos Distributors (Catalogue retailer) - First job outside university


Education

M.Sc. Information Technology University of Aston 1985-1986
B.A. (Hons) Human Geography University Of Liverpool 1981-1984
Dip M. Diploma In Marketing Institute of Marketing 1988-1990
4 A Levels 8 ‘O’ levels


Skills

Seniro MArketing, communications skills including Campaign Management, Budget experience, agency skills, Product Management at senior levels in range of industries from Consumer Products through to IT/Telecomm's

Languages

English

Other

· Top level Marketing Manager with superb Marketing Communications and campign experience gained in International environments
· First class academic ability with multinational experience of blue chip marketing campaigns with successful track record spanning several industrial sectors in both Consumer and B2B market places. Through the line shaper, driver with strong intellect, high interpersonal skills.
· Orchestrated Marketing communications and events in ‘emerging markets’ and ‘channel marketing’ for $30bn American corporation in a highly competitive B2B arena technology arena.
· Ability to take complex products/ services and communicate them successfully to target markets. Significant product Management and life cycle experience.
· Capable of leveraging brand and company strengths across the complete Marketing Mix to improve sales, customer propositions -> increased sales, visibility and definition of the brand.
· Responsible for directing multi million $ marketing campaigns and communications working with 3rd parties and leading agencies. Fully accountable for results.


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