Vice President North&Central Europe

Vice President North&Central Europe

Work Experience

" Set up of DACH entity in Munich
" Build up of on/off premise sales network
" Creation of integrated business plans
" Identification of potential distribution partners
" Creation of geographical heatmap sales strategy
" 8 direct cross functional reports (remote) with region
" Talent aquisition
" Full P&L responsibility
" Restructuring of existing organization
" New product development
" Investor relations

International Sales Director (Executive Board) 2012-August 2017

" Grew top line revenue ($17 Mln) by 50% and EBITA by 60% during tenure
" Four direct reports 2 Key Accounts Manager (remote), Trade Marketeer and Supply Chain Manager
" Restructured Benelux distribution model
" Directly manage critical developing client accounts in Europe, Africa and Caribbean (i.e. Auchan, Tesco, ASDA, ICA, Carrefour, COOP, REWE, Essalunga, Lekkerland, HEMA, Metro, Albert Heijn)
" Led due diligence team in both buying and selling of companies including private equity
" Crisis managed key vendor bankruptcy
" Experience in Private label tender process (governmental and commercial)
" Initiated and managed revolutionary project in lowering sugar content (-70% sugar great taste)
" Led transformation from manufacturing only to fine-grained full-service logistics capabilities in Europe.
" Project lead in International Food Standards (IFS) certification process with Grade A score
" Rolling up sleeves for everything required to be successful
Business Development/Sales Manager Manager 2008-2012
" Spent +/- 150 days per year abroad building distribution across Europe, USA and Africa.
" Added 12 new markets, grew Out of Home revenue from 40% to 60%
" Reached Top 10 position in Petrol Channel Benelux (AC Nielsen, IRI 2014)
" Managed a more even spread across markets, improved gross margin by 20% and set the framework for annual marketing business planning cycles
" Developed, implemented and tracked robust metrics/KPI framework for Distribution Partners
Dell, Amsterdam, The Netherlands

Brand Manager Notebooks Northern Europe (2007- 2008)

" Grew laptop product mix by 30% leading to an average order value increase of 50%
" Initiated a joint training plan with funding from Intel on selling high end processors to sales teams across region
" Best of breed online revenue mix

Sales (Management) (2003-2006)

" Launched pilot SMB Benelux acquisition sales segment which became EMEA blueprint
" Managed teams up to 14 AM's with $25 million annual revenue P&L responsibility
" Ignited personal development of team with highest percentage of promotions in SMB division
" EMEA Team Manager of the Quarter
" Led project offshoring French speaking team to Casablanca, Morocco. Spent 12 months in Casablanca on building and recruiting team, resource allocation, staffing, IT and Telecoms of which last 6 months as Sales Team Lead. Cost savings of $193k per year and ongoing. Received my BPI Green Belt Certification (Six Sigma)
" As Account Manager three consecutive quarters of 250% over score on targets


HBO- International Business Amsterdam School of Business, Amsterdam The Netherlands

University- European Marketing ESSEC Business School Paris, France


English- fluent
Dutch- native
German- good