General manager / Sales director

General manager / Sales director

Work Experience

2017 - 2018 Muna Noor (Muscat, Oman): Business Development; Commercial Manager.

2016 - 2017 Erne Fittings Middle East Ltd. (Jubail, Saudi Arabia) (Manufacturer of fittings for Oil & Gas market; 150 fte, private) President / General manager.

2014 - 2015 Al Suwaidi Group, Al Khobar, Saudi Arabia (Oil & Gas services; 6000 fte, privately owned) General manager Al Suwaidi Trading, Al Suwaidi Heavy Industries.

2013 - 2014 Oliver Wyman, Dubai, UAE (Consultancy; 20 fte, privately owned) Consultant.

2009 - 2012 CGS, Saudi Arabia (Manufacturing and contracting; 1000 fte, privately owned) CEO / General manager.

2006 - 2009 Flowserve EMEA, Essen, Germany (Manufacturer of Oil & Gas equipment; 15.000 fte, public) Sales Director / General Manager

2005 - 2006 ZAPP b.v. (Manufacturer and supplier to the TV industry; 150 fte privately owned) Managing Director

1997 - 2004 GEA, Shanghai (Life Science technology; 15.000 fte, public) Managing Director of Shanghai branch.


Part of an Executive MBA: Industrial marketing and financial reporting, 1997, 1998
Institution: Rotterdam MBA
Qualification: MBA certificate.
Master in Philosophy – major logic, minor mathematics and German.
Institution: University of Leiden, 1985 - 1987.
University of Amsterdam 1983 - 1985
Qualification: Masters.
Electric Engineer; Bsc.
Institution: Technical College in the Netherlands, 1977 - 1980

Problem solving and decision making 2014
Rotating Equipment Specialist training program :
Pump fundamentals 2008 Seal fundamentals 2007
Financials for non-financial managers: 2006, 2007
Insight in negotiation: 1997
Insight in influence: 1996


o Company and business management; Turn-arounds:
o Sales growth, business and corporate development;
o Company Optimization and Restructuring;
o Sales organization, processes and marketing;
o Automation of service delivery and sales model;


Dutch (Native). English. German.


Senior executive with more than 25+ years of experience.
10 Years of General Management, International and Operations experience at International Corporations in roles of increasing responsibility.
20 Years of Sales Management, Product Development, and Project Management Experience in mechanical components and rotating equipment