T +31 (0)20 4538402 CONTACT OVER ONS KANDIDATEN ZOEKEN LOGIN HOME

 beschikbaar?



Marketing Director

Marketing Director

Work Experience

Global Marketing Strategist 2013- present
Product Group Components and Insulation, ABB Global
Working with ABB's multi-national Insulation and Components Product Group to improve product launch and go to market capabilities. My assignments span factory product teams in several different locations (China, India, Brazil, USA, Italy and Sweden) with the objectives of building marketing processes and tools, helping teams understand customer needs and create value propositions, and the development and execution of multi-channel marketing programs

Vice-President Marketing 2008-2012
Corporate Markets, Science & Technology, Elsevier, Amsterdam
Led global marketing toward the corporate R&D sector for the world leader in provision of Scientific, Technical and Medical information with a staff of 16 spread across 5 geographies. Responsible for growing revenues outside of a mature base in academia and increasing marketing capability and accountability toward the business.
Key Achievements
• Re-energized growth in a saturated market by strategic re-branding of a mature multi-million dollar online technical database. Re-defined core value proposition, developed a new brand identity and introduced competitive marketing strategies to combat a dominant U.S. player.
• Regained market traction in response to a failing U.S. pilot by re-positioning a new semantic search engine for R&D/innovation markets. Following deep customer research and working closely with technical product development teams we re-launched globally within 3 months resulting in a return toward budgeted sales.
• Grew revenues in the e-commerce channel by developing new price/product offers. Conducted market segmentation analysis, extensive price testing and introduced predictive buying algorithms. As a result Pay per View article service revenues grew by over 40% in 3 years and average order value by 10% YoY.
• Increased efficiency and effectiveness of the global marketing team with a re-structuring program to align more closely with business unit and sales objectives. Modernised marketing practices by implementing marketing automation software, building a new customer database, developing customer personas and introducing multi-channel lead nurturing campaigns. As a result, number of leads increased 5-fold, and the number of leads accepted by sales doubled. Won industry recognition with a “Stevie” award for B2B Marketing campaign of the year from the American Business Awards.
• Improved marketing accountability by implementing “lead to revenue” tracking and introduced a new planning process that linked marketing program objectives to business goals, which was then tracked with a new KPI dashboard. Within a year was able to define a measurable contribution to the sales pipeline of over $1.5M in new opportunities and demonstrate marketing ROI for the first time.

Product Marketing Director, Pharma Development Group 2007-2008
Corporate Markets, Science & Technology, Elsevier, Amsterdam
Responsible for growing revenues in the Pharmaceutical Industry market by developing the strategic plan for growth, developing new products and managing vendor/partner relations. P&L responsibility for $30M and a team of 18 product and marketing managers.
Key Achievements
• Grew group revenues by 11%
• Managed development and go to market of a new product line focussed on drug safety information now generating over $8M in revenues
• Launched product line extensions to the flagship Life Sciences database product, generating $0.5M in revenues
• Re-negotiated vendor contracts resulting in improved terms for the business

Global Marketing Director, ScienceDirect & Bibliographic Databases 2000-2007
Academic & Government Markets, Science & Technology, Elsevier, Amsterdam
Built a new team consisting of 21 product marketing and marketing communications staff to market Elsevier’s online products, including the new flagship database www.ScienceDirect.com. Responsible for all marketing aspects including market research, new product launches, positioning, branding, communications, PR, demand generation, customer retention programs, win/loss analysis and sales training.
Key Achievements
• Managed the global launch of ScienceDirect product line extensions, collectively contributing over $100M in new revenues and introduced innovative campaigns to drive end user adoption contributing to usage increases of 20% YoY.
• Led the global product launch of the abstract and citation database www.Scopus.com with creative brand campaigns recognised as ground breaking in the industry and achieving 50% brand awareness in launch year. Defined competitive selling strategy and introduced an innovative “opt-in” program for customers which resulted in accelerated product adoption.
• Managed the marketing launch of the world’s first speciality scientific search engine Scirus, which went on to win a specialty search engine award in 2006.
• Established Elsevier’s first Development Partner program successfully recruiting top customers to partner in the development and usability testing of new product releases.

1999-2000 Operations Development Manager,
Operations Division, Elsevier Science, Oxford UK

1997-1999 Strategy and Planning Manager,
Strategy Department, Elsevier Science, Amsterdam

1989-1997 Publishing Editor/Publisher,
Elsevier Biomedical & Physical Sciences Divisions, Amsterdam

Education

Master of Philosophy (M.Phil)
National Heart and Lung Institute, University of London, England (1989)
BSc. (Hons.), Zoology, University of Durham, England (1984)

Skills

Management/Team Leadership
Change Management
Strategy/marketing strategy
Marketing/Product Marketing/Marketing Communications
Communication
Presentation

Languages

Fluent English
Dutch

Other

Awards
Stevie Award (silver) for B2B Marketing Campaign of the Year 2012
(American Business Awards)
Lead Nurturing Campaign of the Year 2012, finalist (B2B Marketing Magazine)


 beschikbaar?