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International New Media Marketing

International New Media Marketing

Work Experience

An accomplished marketing professional with significant commercial and international experience gained with multinational companies in Europe and USA. An effective thinker and doer with strong business development skills. Proven record of leading profitable sales growth in a global arena by effecting market entry, identifying channels and local market trends. Leadership qualities that motivate individuals manage change and galvanise the commitment of suppliers and strategic alliance partnerships.

Employment Experience

Riot Entertainment (Helsinki based)
(Wireless entertainment company part funded by Nokia)
Marketing Director –Manage marketing functions including strategic planning, corporate PR and communications, creative/advertising, product development, sales forecasting, market research, brand licensing, events and speaking engagements.
· Developed business plan in conjunction with Newline Cinema and other content providers to support marketing of wireless products including SMS services to promote The Lord Of The Rings movie trilogy, Bridget Jones’s Diary and X-Men.
· Engaged strategic relationships with major European mobile operators inc Orange, France Telcom, Vodafone, Telecom Italia and Telefonica.
· Initiated $2.6m investment deal from Motorola.

RealNetworks Ltd (Seattle, USA based)

Consumer and E-commerce Manager – EMEA responsible for developing and implementing EMEA consumer international marketing strategy and planning, customizing and developing regional plans for implementation throughout EMEA. Engaged in directing the international subsidiaries with their market positioning, research, planning, and regional activities. Developing international OEM business and strategic relationships with multinational media and infrastructure companies such as BBC, France Telecom, MTV , BT and Nokia.

RealNetworks Ltd (Europe based)

Consumer Marketing Manager, Europe developing consumer and e-commerce Internet market. Responsible for all in-country product evangelism/marketing in Europe, South Africa and Middle East. Coordinate international PR activity utilising PR agency resource in major markets – UK, Germany, France and Italy. Identify new to market opportunities and strategic alliances.

· Identified and negotiated a number of key content opportunities driving large increases in revenue generating product downloads e.g. Big Brother UK and Germany, Paul McCartney web cast, Hay Literature Festival and Vatican Jubilee celebration.
· Coordinated the development and launch of 6 European language versions of Real Player
· Developed strategic relationships with key partners in Europe such as the BBC, TF1, Sony and Adaptec.
· Secured ground breaking opportunity to “stream” first virtual newscaster (Ananova)
· Invited to speak at industry conferences throughout Europe such as Net Sounds and Streaming Media.
· Managed European press relations by the appointment of suitable PR agencies within the major regions of Europe.

Sony Group (Psygnosis)

Head of Consumer services – Managing International Marketing functions including Consumer services (North America / Europe), Direct Marketing team, Web Development Team (based in San Francisco) and company Intranet. Responsible for proposing, developing and managing Global Internet and On-line gaming strategy

· Responsible for development and implementation of marketing strategies for Internet and On-line gaming in the UK, Europe and USA.
· Developed in conjunction with SHL System House a Virtual Internet Service suitable for UK and Europe. Proposed E-commerce solution UK/Europe.
· Developed an E-Commerce solution for On-line trading in the US.

British Telecom

Business Development Manager – Multi-National Sales and Service
Developed and managed a business development programme which effectively and profitably delivered appropriate business communication solutions to multinational client accounts in Europe USA and Japan.

· Devised affinity marketing program in conjunction with BT Cellnet to multinational account.
· Introduced Internet, Intranet, and Xtranet solutions including developing e-commerce, websites, online catalogue to global multinationals
· Partnership building – Developed a number of successful marketing initiatives with strategic partners such as Cisco, Oracle and IBM.
· Developed joint marketing initiatives with Concert (MCI) – US based BT partner, Viag – German Telco and other joint venture partners.
· Represented BT in developing a global Intranet for the Automotive Industry (ANX). This involved board level discussions and presentations to the key OEM’s in the Automotive Industry.

Shell UK Limited

Area Manager, South West Geographic responsibility for managing complex operation involving resource management, marketing, sales and profitability. Co-ordinated local and national marketing.

· Conceived and developed national consumer marketing initiatives and involved in developing Smart Card loyalty scheme.
· Managed business relationships with key accounts in Wales and West Region
· Achieved financial targets year on year by increasing overall sales and improving gross margins, by a combination of staff training, motivation and good marketing


Education

Carmarthen Boys Grammar School - A levels
University of Wales - Chemistry
CPD - International Managment Academy


Skills

Marketing
e-commerce
Streaming Media
Wireless Devices
SMS messaging - marketing


Languages

English, French, some German,Welsh

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