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CCO / Sales & Marketing Director / (Digital) Publisher

CCO / Sales & Marketing Director / (Digital) Publisher

Work Experience

CCO / (digital) publisher with extensive (15+ years) experience in rapidly transforming publishing and advertising markets. Highly developed skills in digital product- and process development and related complex change processes, including collective and individual layoffs and new hiring. Previous span of control 50 fte. Grew digital revenue with 10% (portfolio of +15M, in flat online display market) and increased market share of newspaper portfolio (+200M, in rapidly declining market) with 8% against background of economic crises. Large executive level network in corporate marketing, entrepreneurs and advertising agencies as well as in publishing and broadcasting media; business and editorial. Excellent reputation. Authentic and inspiring leader, analytical and entrepreneurial. Academic level. Thinks out of the box. True connector.

Commercial Director a.i. at CS Digital Media (BST Brands & Entertainment)
December 2013 June 2014. Revenue growth index 150, intake 130.
MT-member. P.E. Owned. Direct reports 9, total company 60. Lead strategy and change program within start up in Digital Out of Home media. Combination of technology, creative and commerce. Developed commercial strategy and positioning, create new product market combinations, differentiated customer segments and sales methods, strengthening and adjustment of commercial and editorial organisation. Drive sales. Revenue growth ytd index 150, intake 130.

Director of Sales at Telegraaf Media Groep (TMG)
January 2008 November 2013. Direct reports: 8, indirect: 50. MT-member, 2nd next to Managing Director (total of business unit 200 fte). Grew market share by 8% for newspaper portfolio ( +200M) and 10% revenue for online ( +15M) in economic crisis. Large network on executive level in Dutch market with advertisers, agencies, media, and journalists. Responsible for strategy development and execution including complex change management processes with collective and individual lay offs and new hiring. Build up preferred partnership with international agent network for clients in EMEA and the Americas.

Management Consultant and Sales & Marketing Director a.i. at Telegraaf Media Groep
2007. Started with TMG as change manager to help transform traditional leading news company from print dominated portfolio to digital player. Within 3 months I was asked to supervise sales and marketing (200 fte) in the B2B markets that resulted in my following job of Director of Sales in 2008 continuing the digitization and change processes.

Publisher at Reed Business (Reed Elsevier)
2005 2006. Publisher of Dutch business weekly: FEM Business. A marketing bi weekly: Marketing Tribune and Holland Management Review (6/year).
P&L responsibility for print, digital and events. I created new websites, email newsletters and a database of Dutch executive and non-executive board members in Top 100 of Power. Increased digital revenue and print profit. Management of editorial, marketing and sales teams. Digital product development and digital marketing as key responsibilities.

Sales & Marketing manager at Reed Business (Reed Elsevier)
2002-2005. Leading marketing, sales and traffic within two business units of RB. Grew revenue and market share. Direct reports: 5, indirect: 30. Broad portfolio of digital, print and events. Many change management processes in order to transform traditional print business in to innovative digital teams. Participated in international RB project group to develop digital sales training and train the country teams.

Digital publisher at Reed Business (Reed Elsevier)
2000-2002. Publisher with small team of 2 editorial, 1 marketing en 2 sales on 100% digital portfolio for SME with generic and specific business information for entrepreneurs. Grew revenue and reach and developed propositions for target group of users.

Education

Business school of Arnhem and Nijmegen
Bachelor of Economics, Marketing Management / Commercial Economics 1994-1998

Copenhagen Business School, SIMI (Scandinavian International Management Institute]
Leadership & Strategy development in media 2009 2010

Advanced Leadership Program Reed Elsevier
In company training by Vergouwen Overduin for senior management within Reed Business Information 2004-2005.

Skills

Commercial Leadership and Management, Change Management, Innovation, Digital Transformation, New Leadership, Marketing & Sales Strategy

Languages

Dutch, Englisch, German

Other

Commercieel Directeur, Verkoop Directeur, Marketing Directeur, Marketing Manager, Sales Manager, Uitgever, Interim Manager, Management Consultant

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